our integrated services

Marketing Strategies

We develop go to marketing strategies that may involve campaigns, ATL and BTL activities, as well as digital media initiatives to maximise ROI.

Content Marketing

Writing copy is a very crucial element of marketing and advertising. We do content creation, writing, curation, as well as placement. Copywriting alongside our strong media relations is reason to why iM360 is leading in Public Relations in East Africa. 

Digital Marketing

In the increasingly digital age, we have online media channels as key strategic elements to increase reach, engagement and sales.

SEO

We optimise your brand to increase the visibility of your services on google. As iM360° is a leading marketing agency in Tanzania and East Africa, we know just which digital keys to use to unlock your brand potential online

Productions

Storytelling has become the talk of town in the world of strategy today. Corporates and organizations in Tanzania are depending on video content, animations, photographs, and music to tell their stories to stakeholders, clients and the public.

Graphic Design

Our team comprises external as well as in-house full-stack graphic designers that are ready to take your brand to an exciting level of creativity and impact.

Analytics
We use tools such as IPSOS, META and others to manage activities and measure the progress of marketing executions to get real-time values and reports for customer engagement with the company or its published content.
Internet of things

Technology is a critical aspect of our operations and management to ensure synergy with client to exceed expectations as well as manage activities seemlessly

PUBLIC RELATIONS

An aspect where most strategies converge, PR means a lot to the clients of iM360°, who intend to connect, educate, and influence their target audience. To unlock brand potential in Tanzania, it is usually best to engage Marketing with Public Relations. 
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WE ARE ALSO THE FIRST AGENCY TO BE PERFORMING COMMUNICATION AUDITS IN EAST AFRICA

20 Accounting & Bookkeeping Software Tools Loved by Small Business

small business bookkeeping

For businesses looking for a payroll solution, QuickBooks Payroll fully integrates with QuickBooks Online. Most accounting software offers a range of features that are suited for almost any type of small business. You’ve created your set of financial accounts and picked a bookkeeping system—now it’s time to record what’s actually happening with your money. Apart from having the data for your transaction on hand, you'll need to decide which accounts that will be debited and credited. Businesses also need to pay bills and invoices on time, known as accounts payable.

small business bookkeeping

While the user experience is not exactly on the cutting edge, it's still fairly easy to learn. If basic bookkeeping is all that your company needs at this stage, you’ll need to decide whether to do the bookkeeping in-house or if you should outsource. If you decide to hire and manage a bookkeeper you’ll also have to decide whether the Small Business Bookkeeping Basics position is part-time or requires full time. If you decide to outsource, there are a few ways to go including local bookkeeping services, local CPA firms that offer bookkeeping services and specialized, national outsourced bookkeeping firms. Let’s look into three different options your company could consider to fill this need...

Owner’s Equity

Sign up for our newsletter — it's packed with need-to-know info for business owners at any stage. Though often used interchangeably, bookkeeping and accounting are distinct functions. Let’s review some tasks involved in bookkeeping, especially as they relate to your business's day-to-day operations.

  • Professional bookkeepers and accounting professionals are available to manage, track, and report on financial activities.
  • It’s no surprise why business owners love this one, as the sales account is where you record all incoming revenue from what you sell.
  • For business owners who don’t mind doing the data entry, accounting software helps to simplify the process.
  • If you’re a new business however, you may not need the extra services that come with an accountant, which makes bookkeeping a good option for you.
  • Every financial transaction should have a line item in the general ledger, which tracks everything in one place.

Business owners are now more likely to download sales data directly into their books from point-of-sale or invoicing software. Her work has appeared on Business.com, Business News Daily, FitSmallBusiness.com, CentsibleMoney.com, and Kin Insurance. When manually doing the bookkeeping, debits are found on the left side of the ledger, and credits are found on the right side. Debits and credits should always equal each other so that the books are in balance. With real-time insights, you can make on-the-fly decisions about where to spend and where to save, helping your business stay on budget. Early setup involves creating an account and answering questions like when your fiscal year starts and what type of business you have.

Run your financial statements

Bookkeeping is different from accounting in that it is the critical first step in tracking all business activities. While bookkeeping provides oversight into each individual transaction (in order to catch discrepancies and correct mistakes), accounting provides a thorough analysis of these numbers. When you start to do bookkeeping for your small business, you should be aware of the different types of accounts that you need to maintain.

A financial expert can give advice specific to your unique business and give you a more in-depth look at basic bookkeeping principles. As your business grows, you might wish to hire either a full-time or part-time, in-house or outsourced bookkeeper to organize transactions, payroll, payments to vendors, https://accounting-services.net/small-business-bookkeeping-basics/ and other tasks. Similarly, you can reach out to other small-business owners to ask about bookkeeping services they recommend. More than likely, someone within your small-business community will be able to point you in the right direction for getting the best bookkeeping assistance for your business.

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