our integrated services

Marketing Strategies

We develop go to marketing strategies that may involve campaigns, ATL and BTL activities, as well as digital media initiatives to maximise ROI.

Content Marketing

Writing copy is a very crucial element of marketing and advertising. We do content creation, writing, curation, as well as placement. Copywriting alongside our strong media relations is reason to why iM360 is leading in Public Relations in East Africa. 

Digital Marketing

In the increasingly digital age, we have online media channels as key strategic elements to increase reach, engagement and sales.

SEO

We optimise your brand to increase the visibility of your services on google. As iM360° is a leading marketing agency in Tanzania and East Africa, we know just which digital keys to use to unlock your brand potential online

Productions

Storytelling has become the talk of town in the world of strategy today. Corporates and organizations in Tanzania are depending on video content, animations, photographs, and music to tell their stories to stakeholders, clients and the public.

Graphic Design

Our team comprises external as well as in-house full-stack graphic designers that are ready to take your brand to an exciting level of creativity and impact.

Analytics
We use tools such as IPSOS, META and others to manage activities and measure the progress of marketing executions to get real-time values and reports for customer engagement with the company or its published content.
Internet of things

Technology is a critical aspect of our operations and management to ensure synergy with client to exceed expectations as well as manage activities seemlessly

PUBLIC RELATIONS

An aspect where most strategies converge, PR means a lot to the clients of iM360°, who intend to connect, educate, and influence their target audience. To unlock brand potential in Tanzania, it is usually best to engage Marketing with Public Relations. 
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WE ARE ALSO THE FIRST AGENCY TO BE PERFORMING COMMUNICATION AUDITS IN EAST AFRICA

Credit Scoring Software: How to Build, Benefits, Main Features

Reaching those 1.4 billion people who are under- and unbanked presents an enormous opportunity. While these people might have meager credit profiles, their online payment habits and alternative credit data might show them to be creditworthy customers for lenders willing to issue loans to first-time borrowers. Although a credit-risk model developed by FICO demonstrated the high value of traditional credit report data, nearly 60% of the model’s predictive power was also related to alternative data sources. FICO emphasized that adding alternative data sources to the credit-risk model provided much more accurate predictions, despite the overlap in the predictive power of the data sources. Used by 18 million across the web, Android, and iOS platforms, ClearScore provides an accurate and reliable credit score and report to improve financial well-being.

  • If you enjoyed this, you must check out our much-appreciated post on top Fintech app ideas, where we have compiled a list of billion $ worth of Fintech app ideas.
  • When deciding on the core features and tech stack for your fintech product, it’s crucial to examine the main market requirements, trends, and the most...
  • However, in recent years, many lenders have turned to automated credit decisioning processes using software and data analysis tools to make faster and more accurate credit decisions.
  • For example, a US-based start-up called Tala uses credit scoring algorithms based on applicants’ online activity and phone usage patterns to determine whether they can offer a loan.

Therefore, it is best to consult with a development team or a fintech development company to determine the exact cost of building a credit-scoring app. However, after researching a variety of credit-scoring software development, we found that a simple credit-scoring app can cost around $10,000 to $20,000. On the https://investmentsanalysis.info/senior-mobile-developer-job-description-salary/ other hand, a more complex app with advanced features can cost upwards of $100,000. Traditional credit scoring agencies may follow models, and the most famous ones are FICO Model and VantageScore Model. The institutions use different ranges of scores, but the most popular is a 300-to-900 credit score scale.

How does AI credit scoring differ from traditional credit scoring?

This software uses a variety of data sources and analysis tools to evaluate the creditworthiness of an applicant and provide a recommendation on whether to approve or deny a loan or credit application. Credit rating software is increasingly used for managing loans based on appropriate financial records of borrowers. In addition, there is an increase in demand for rating models by banks & financial institutions to accurately assess credit risks and take a well-informed decision for credit origination and loan monitoring choices. Furthermore, credit rating software facilitates credit analysis, lending automation, and continuous monitoring over credits, which propels the market growth. The credit rating software helps in faster approval of loans for consumers and provides instant results about the credit score of a consumer. In addition, credit rating software reduces chances of bad debts for financial institutions and increased concern among consumers for maintaining good credit scores.

Providing credit directly, building alternative credit profiles, or supplementing traditional credit scoring models are just but a few of the innovative solutions by various lenders. Mexican startup MoyoAI develops a credit scoring tool that uses behavioral analytics. The tool uses a cognitive test to evaluate client metrics such as their values, attitudes, beliefs, culture, prejudices, and desires before quantifying their potential repayment behavior. It also analyzes different datasets of markets to identify changes in behavior for idea generation and business intelligence purposes. Credit institutions are able to use the startup’s tool to base their scoring on a person’s behavior in repayment rather than their portfolios or financial status.

Credit Rating Software Market

Read the article and find out how to create a software solution that will easily check credit scores for your clients. FICO scores are one of the most well-known and widely-used custom credit scoring systems. It is used by approximately 90% of US lenders and is based on the age of the applicant’s accounts, credit utilization, and payment history. FICO is popular because it shows the lender the likelihood that you will fulfill your credit obligation. Credit scoring software is used to determine the probability that borrowers will repay their debt. It is based on attributing customer characteristics using qualitative and quantitative elements, such as education level, marital status, sources of income, ability to pay bills on time, geolocation, and many others.

Naturally, there are privacy and fraud concerns, as most customer data contains personally identifiable information (PII). Thus, alternative credit scoring solutions must be built in compliance with data privacy and security regulations around the world, like GDPR, the CCPA, PSD2, open banking, and certain FTC regulations. Digital footprints left across multiple data points can provide an accurate representation of a customer’s spending patterns. When a customer lacks traditional credit data, credit scoring using alternative data can facilitate onboarding no-hit customers previously overlooked or denied by traditional banking outlets. Some people worry that it could be used to discriminate against certain groups or that the algorithms used to determine creditworthiness may not be transparent or accurate.

COVID-19 Impact Analysis

The biggest advantage of alternative credit scoring is tapping into the pool of credit-invisible customers. This population presents an opportunity for lenders to greatly expand their customer base, which is especially important in the face of the upcoming recession. It also benefits first-time borrowers by solving the problem of having a thin credit file. Now that you have your team, you can start developing Python Developer: Roles & Responsibilities, Skills & Proficiency a credit scoring app that involves developing a user interface, coding the backend, implementing the data sources and credit-scoring model, and keeping everything in sync. When the market is growing at such a high rate, so is the demand for fundamental processes. Whether or not to offer mortgages, loans, or other credit products to individuals or small businesses hinges on their credit scores.

credit scoring software

This is a personal-use solution that accesses credit reports (with the user’s permission), compiles a VantageScore, and makes it available to the user and creditors. Additionally, the mortgage app integrates third-party facilities to improve user experience. The features include open banking solutions (e.g. open banking loans), credit reporting agencies, real estate companies, and banks to ensure a quick and easy process.

What is credit decisioning?

Besides, a credit score is also a deciding factor for the interest rate and credit limit. In the banking sector, digital transformations have continued to gather momentum by developing top-notch software and revising new approaches. While there are many aspects of digitalization, the combination of legacy lending systems and rapid technological advancements have generated strong demand for alternative credit scoring.

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