our integrated services

Marketing Strategies

We develop go to marketing strategies that may involve campaigns, ATL and BTL activities, as well as digital media initiatives to maximise ROI.

Content Marketing

Writing copy is a very crucial element of marketing and advertising. We do content creation, writing, curation, as well as placement. Copywriting alongside our strong media relations is reason to why iM360 is leading in Public Relations in East Africa. 

Digital Marketing

In the increasingly digital age, we have online media channels as key strategic elements to increase reach, engagement and sales.

SEO

We optimise your brand to increase the visibility of your services on google. As iM360° is a leading marketing agency in Tanzania and East Africa, we know just which digital keys to use to unlock your brand potential online

Productions

Storytelling has become the talk of town in the world of strategy today. Corporates and organizations in Tanzania are depending on video content, animations, photographs, and music to tell their stories to stakeholders, clients and the public.

Graphic Design

Our team comprises external as well as in-house full-stack graphic designers that are ready to take your brand to an exciting level of creativity and impact.

Analytics
We use tools such as IPSOS, META and others to manage activities and measure the progress of marketing executions to get real-time values and reports for customer engagement with the company or its published content.
Internet of things

Technology is a critical aspect of our operations and management to ensure synergy with client to exceed expectations as well as manage activities seemlessly

PUBLIC RELATIONS

An aspect where most strategies converge, PR means a lot to the clients of iM360°, who intend to connect, educate, and influence their target audience. To unlock brand potential in Tanzania, it is usually best to engage Marketing with Public Relations. 
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WE ARE ALSO THE FIRST AGENCY TO BE PERFORMING COMMUNICATION AUDITS IN EAST AFRICA

Are ideologically uniform cannot equal are politically “extreme” – a significant variation inside the understanding polarization

Are ideologically uniform cannot equal are politically “extreme” - a significant variation inside the understanding polarization

This will be a primary reason i avoid the phrase “ideologue” to explain the individuals to your tails of one's ideological texture level.

Various other part of this report explores the connection between being ideologically consistent and you may carrying ranks toward periphery of latest rules arguments-selecting research that those that happen to be ideologically blended are often due to the fact gonna keep more “extreme” ranks given that folks who are alot more ideologically uniform. Conversely, it's possible to become uniformly liberal (or old-fashioned) during the your governmental thinking, but i have an effective “moderate” method of items.

Is actually Polarization Asymmetrical?

The fresh new ideological integration all over the country possess took place on the the left and you can best of one's governmental range, however the enough time-label move certainly Democrats shines since the for example notable. The fresh new express out of Democrats that are liberal with the all or very really worth size has almost doubled off just 30% within the 1994 so you can 56% now. The fresh new show who happen to be consistently liberal have quadrupled of just 5% to 23% over the past 2 decades.

Brand new show out-of Democrats who are liberal to your every otherwise extremely value dimensions features almost twofold away from just 29% within the 1994 to help you 56% today

Inside sheer terminology, the new ideological shift certainly Republicans has been more modest, in the 1994, 45% off Republicans was basically proper-of-heart, which have 13% continuously old-fashioned. Those people figures try to 53% and you can 20% now.

But there are 2 trick factors to remember just before concluding your liberals is actually driving ideological polarization. Very first, 1994 are a family member high point in old-fashioned political considering certainly one of Republicans. In reality, ranging from 1994 and you may 2004 the average Republican went dramatically on the center ideologically, because anxiety about the new deficit, authorities waste and violations from social safety net you to classified new “Offer that have America” time faded in the first term of the Bush management.

The new GOP ideological shift for the past a decade has paired, if you don't surpassed, the speed of which Democrats are very even more liberal

But since 2004, Republicans provides veered dramatically back once again to the best into each one of such size, plus the GOP ideological change for the past a decade has paired, otherwise exceeded, the speed at which Democrats are very alot more liberal.

A second consideration is your nation as a whole features moved somewhat to the left over the past two decades, primarily due to a broad societal shift towards welcome regarding homosexuality and positive feedback out-of immigrants. 2 decades in the past, those two issues created extreme cleavages into the Democratic Cluster, as many if not liberal Democrats indicated far more conventional viewpoints within these realms. However, today, once the divisions of these circumstances has actually reduced on leftover, he's came up to the right, which have an excellent subset out of if not old-fashioned Republicans saying far more liberal values on these public points.

Yet not, towards financial items and the role of regulators, Republicans and you may Democrats try one another substantially more consolidated than in the new past: 37% out of Republicans try consistently conventional and you may thirty-six% of Democrats are consistently liberal on an effective five-items subset of your own measure restricted to only the items throughout the economic plan plus the measurements of bodies. For the 1994, the individuals proportions was basically 23% and 21%, correspondingly.

Governmental Involvement All the more Related to Polarization

In the modern governmental ecosystem, class (and you will partisan leaning) forecasts ideological structure more than ever before, and this is especially the situation one of several politically conscious. One of Americans whom keep up with politics and you will regulators and which daily vote, fully 99% regarding Republicans are now actually a whole lot more old-fashioned as compared to median Democrat, while you are 98% out-of Democrats be much more liberal compared to the median Republican. While you are interested partisans have always been ideologically split up, discover a great deal more convergence recently; only ten years ago these types of wide variety have been 88% and you may 84%, respectively.

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