our integrated services

Marketing Strategies

We develop go to marketing strategies that may involve campaigns, ATL and BTL activities, as well as digital media initiatives to maximise ROI.

Content Marketing

Writing copy is a very crucial element of marketing and advertising. We do content creation, writing, curation, as well as placement. Copywriting alongside our strong media relations is reason to why iM360 is leading in Public Relations in East Africa. 

Digital Marketing

In the increasingly digital age, we have online media channels as key strategic elements to increase reach, engagement and sales.

SEO

We optimise your brand to increase the visibility of your services on google. As iM360° is a leading marketing agency in Tanzania and East Africa, we know just which digital keys to use to unlock your brand potential online

Productions

Storytelling has become the talk of town in the world of strategy today. Corporates and organizations in Tanzania are depending on video content, animations, photographs, and music to tell their stories to stakeholders, clients and the public.

Graphic Design

Our team comprises external as well as in-house full-stack graphic designers that are ready to take your brand to an exciting level of creativity and impact.

Analytics
We use tools such as IPSOS, META and others to manage activities and measure the progress of marketing executions to get real-time values and reports for customer engagement with the company or its published content.
Internet of things

Technology is a critical aspect of our operations and management to ensure synergy with client to exceed expectations as well as manage activities seemlessly

PUBLIC RELATIONS

An aspect where most strategies converge, PR means a lot to the clients of iM360°, who intend to connect, educate, and influence their target audience. To unlock brand potential in Tanzania, it is usually best to engage Marketing with Public Relations. 
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WE ARE ALSO THE FIRST AGENCY TO BE PERFORMING COMMUNICATION AUDITS IN EAST AFRICA

Double-Entry Bookkeeping Guide for Small Businesses

double entry bookkeeping example

You simultaneously increase (debit) your cash assets because you have more cash to spend in the present. Liabilities and equity affect assets and vice versa, so as one side of the equation changes, the other side does, too. This helps explain why a single business transaction affects two accounts (and requires two entries) as opposed to double entry accounting meaning just one. The system is designed to keep accounts in balance, reduce the possibility of error, and help you produce accurate financial statements. It’s impossible to find investors or get a loan without accurate financial statements, and it’s impossible to produce accurate financial statements without using double-entry accounting.

One of the entries is a debit entry and the other a credit entry, both for equal amounts. A T-account is a representation of an account of the general ledger. Use it to illustrate how the debits and credits of a transaction affect a particular account.

Why is double-entry accounting such a big deal?

Each person kept track of their finances in whatever way they saw fit, and there was no accurate, standardized method for doing so. This made it challenging to compare finances across individuals or businesses since everyone had their way of keeping track of things. Establishing a standard method for recording financial transactions made comparisons much more accessible and provided a more accurate picture of a business's financial state. This has made accounting immensely more helpful in helping companies make sound financial reporting. At the end of each month and year, accountants post adjusting entries to the trial balance and use the adjusted trial balance to generate financial statements.

Additionally, the balance sheet, where assets minus liabilities equals equity, must also be balanced. The examples below will clarify the rules for double entry bookkeeping. Single entry bookkeeping doesn’t allow for this type of verification. Although single entry bookkeeping is simpler, it’s not as reliable as double entry bookkeeping and isn’t a suitable accounting method for medium to large businesses. In accounting, credit, and debit refer to entries recorded in financial records.

Understanding Debit and Credit

Mary Girsch-Bock is the expert on accounting software and payroll software for The Ascent. Using software will also reduce errors and eliminate out-of-balance accounts. This is how you would record your coffee expense in single-entry accounting. Double-entry bookkeeping is a fundamental process that all accountants need to use, so mastering this is an important stage in your learning.

double entry bookkeeping example

Our experts love this top pick, which features a 0% intro APR for 15 months, an insane cash back rate of up to 5%, and all somehow for no annual fee. Once you decide to transition to double-entry accounting, just follow these easy steps. When you log into your bank account online, or receive your bank statement in the mail, you’ll see a list of all of your activity for the month.

AccountingTools

Bookkeeping is an important activity for maintaining accurate financial records. Bookkeeping can help you prepare a budget, check for tax compliance, evaluate your business performance and help you with decision-making. We bet you have thought about getting all of these operations in place for your business.

  • First, you must match transactions to the appropriate accounts for debit and credit entries.
  • Zoho Books follows double entry bookkeeping as it is suitable for businesses of all sizes.
  • Let’s look at the equation in the context of the aforementioned print ad example.
  • Traditionally, the two effects of an accounting entry are known as Debit (Dr) and Credit (Cr).
  • There are two different ways to record the effects of debits and credits on accounts in the double-entry system of bookkeeping.
  • Modified cash-basis and accrual accounting both use double-entry bookkeeping.
  • Single-entry bookkeeping is a simple and straightforward method of bookkeeping in which each transaction is recorded as a single-entry in a journal.
  • Double entry accounting makes doing your taxes a much easier process, gives you better insight into how your company is performing, and gives you easy access to tools for wooing investors or winning over lenders.
  • With these advantages, it makes sense to leverage this bookkeeping method for your business.

In accounting, a credit is an entry that increases a liability account or decreases an asset account. It is an entry that increases an asset account or decreases a liability account. In the double-entry accounting system, transactions are recorded in terms of debits and credits. Since a debit in one account offsets a credit in another, the sum of all debits must equal the sum of all credits.

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