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Marketing Strategies

We develop go to marketing strategies that may involve campaigns, ATL and BTL activities, as well as digital media initiatives to maximise ROI.

Content Marketing

Writing copy is a very crucial element of marketing and advertising. We do content creation, writing, curation, as well as placement. Copywriting alongside our strong media relations is reason to why iM360 is leading in Public Relations in East Africa. 

Digital Marketing

In the increasingly digital age, we have online media channels as key strategic elements to increase reach, engagement and sales.

SEO

We optimise your brand to increase the visibility of your services on google. As iM360° is a leading marketing agency in Tanzania and East Africa, we know just which digital keys to use to unlock your brand potential online

Productions

Storytelling has become the talk of town in the world of strategy today. Corporates and organizations in Tanzania are depending on video content, animations, photographs, and music to tell their stories to stakeholders, clients and the public.

Graphic Design

Our team comprises external as well as in-house full-stack graphic designers that are ready to take your brand to an exciting level of creativity and impact.

Analytics
We use tools such as IPSOS, META and others to manage activities and measure the progress of marketing executions to get real-time values and reports for customer engagement with the company or its published content.
Internet of things

Technology is a critical aspect of our operations and management to ensure synergy with client to exceed expectations as well as manage activities seemlessly

PUBLIC RELATIONS

An aspect where most strategies converge, PR means a lot to the clients of iM360°, who intend to connect, educate, and influence their target audience. To unlock brand potential in Tanzania, it is usually best to engage Marketing with Public Relations. 
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WE ARE ALSO THE FIRST AGENCY TO BE PERFORMING COMMUNICATION AUDITS IN EAST AFRICA

Effects Of Combining Alcohol And Cocaine

Second, cocaine and alcohol combine into cocaethylene, a longer-acting version of cocaine that increases the toxicity to the heart. It is important to understand that combining these drugs is much more toxic to the body than using either by itself. With increased regular use, the user starts to develop a tolerance for both cocaine and alcohol. Because of this, the user must take both drugs in binges, using repeatedly and in higher doses. With increased doses and higher frequency of use, the risk factors of adverse psychological and physical issues increase.

The rats who had been primed with alcohol quickly demonstrated signs of addiction and demanded more cocaine than their sober counterparts. For example, the sober rats pressed their cocaine delivering lever 18 times. The rats that had been given alcohol pressed their lever 58 times. The researchers believe this substantiates evidence that alcohol is a gateway drug. It wasn’t until 1922 that cocaine was officially banned, but by then it was already being used by many Americans. In the 1970s, cocaine was a popular drug for entertainers and businesspeople.

Side Effects of Cocaine and Alcohol Together

Powder is usually snorted but it may be dabbed on gums, swallowed in a cigarette paper (bombed) or injected. Be aware that when snorting or injecting, a smaller dose is required to achieve the intended effect than when swallowing. Injecting is almost always the riskiest way of taking drugs and is strongly discouraged. Fentanyl is a powerful synthetic opioid commonly prescribed to treat severe pain, particularly in individuals with tolerance to other pain medications. Unfortunately, fentanyl can also be highly addictive and carries a significant risk of overdose, which can be fatal. People use alcohol with coke to self-medicate and dull emotional anxiety or depressive mood.

Your cocaine use has become a problem, maybe you are a weekend binge user with your alcohol, an occasional party user, or maybe it has got out of control and you are using a lot and often. Getting sober to combat the two-pint pick-up habit is a common theme. James, a 26-year-old marketer, found himself picking up every weekend once he'd had a couple of drinks at the pub.

Cannabis

Alcohol also slows the removal of another metabolite, ethylbenzoylecgonine, from the kidneys. The use of valproic acid resulted in no benefit and even some worsening of symptoms in chronic cannabis users [95, 128]. No definitive benefits have been reported with Lithium [107], nefazodone [96], or bupropion [49, 99].

  • It should not be used in place of the advice of your physician or other qualified healthcare providers.
  • Dependence means the body has become used to a drug and needs it to function.
  • When someone uses either cocaine or alcohol independently, their liver will hydrolyze the drug into metabolically inert chemicals that are excreted.
  • Because of this chemical reaction, users often feel as though the drug helps them with productivity or their creative process.
  • When cocaine and ethanol are used together, a psychoactive metabolite is produced with similar pharmacological and psychoactive properties as cocaine [2].

With a stable dose, tolerance to the subjective, sedative effects of opioids develops within 2–3 days and some studies find that cognition normalizes after that [103, 129], supporting the notion of tolerance to the sedative effects. However, there is also evidence that unpleasant sedative effects, Top 5 Tips to Consider When Choosing a Sober House for Living decreased alertness and increased reaction time in a variety of cognitive tasks continue to be experienced by some patients on a stable dose of narcotic medication [23, 24, 54, 181]. These differences in findings may be related to inconsistencies in how the sedative effects are defined [217].

What You Need to Know About Combining Cocaine and Alcohol

Cocaethylene has considerably greater potency than cocaine, increasing the heart rate and blood pressure, which can lead to increased risk of stroke, arrhythmia and heart attack. Some studies suggest a 20-fold increased risk of a heart attack when cocaine and alcohol are used together. Alcohol’s toxic products can also directly affect the heart, lowering blood pressure and causing an increase in heart rate. Our group has shown that binge drinking can increase the risk of a heart attack. Typically, the rate at which alcohol reaches the brain and increases a person’s blood-alcohol level (BAL) is a factor of all of those variables that are specific to each individual.

Total sleep time during abstinence is reduced in chronic cocaine users [147] but appears to be at its greatest sometime in the early abstinence period (first week of abstinence) in laboratory studies including cocaine self-administration [148]. Sleep efficiency follows a similar pattern, with insomnia-like levels apparent in the third week of abstinence [153]. Limited evidence suggests that chronic cocaine https://goodmenproject.com/everyday-life-2/top-5-tips-to-consider-when-choosing-a-sober-house-for-living/ users able to maintain outpatient abstinence for as long as 54 days show some improvement in total sleep time [13]. While they are different drugs, cocaine and alcohol addiction are treated at the same time. Treatment centers integrate treatment of co-occurring or dual diagnosis substance abuse disorders along with any mental illnesses such as depression, anxiety, or bipolar depressive disorder.

Why do people use alcohol and cocaine together?

Heavy long-term alcohol use has also been linked to many types of cancers including throat, mouth, larynx, liver, colorectal, and esophageal cancer. Cocaine intoxication is frequently seen in emergency departments, but clinicians may treat cocaine-induced arrhythmias, myocardial infarction, or other adverse events and not ask about the concurrent use of cocaine and ethanol. A patient who admits to using cocaine but fails to mention alcohol consumption at the same time may be experiencing cocaine-like psychoactive effects long after the clinician would assume they had dissipated. Clinicians treating cocaine toxicity may find that the half-life of cocaine is approximately doubled when ethanol is used at the same time. Even if a patient is forthcoming about the quantity and timing of taking cocaine, the effects of the drug may be significantly prolonged when alcohol is involved.

If you or a loved one are struggling with a cocaine or alcohol addiction, The Recovery Village is here to help. Contact us today to learn more about treatment plans and recovery programs that can work well for your needs. Because both substances impair judgment and cognitive thinking, it is much harder for a person to track and monitor their intake and frequency of use.

It is assumed that cocaethylene develops in the liver as a result of the metabolism of cocaine being altered by the presence of alcohol. Researchers believe that cocaethylene is produced in the liver about 2 hours after the individual has used the two drugs. Researchers suggest that about 20% of the cocaine being metabolized by the liver is disrupted by alcohol, producing cocaethylene. The adult brain contains a small population of neural stem cells that help to repair and maintain cerebral tissue [38].

  • This is because of the attempt to modulate mania linked with the condition.
  • Such dreams typically begin 1–3 days after cannabis discontinuation—when sleep quality is particularly poor [42, 44, 195], peak after 2–6 days, and last 4–14 days [44], coincident with other subjective sleep complaints.
  • Production of cocaethylene—a molecule with properties similar to cocaine but tends to persist longer in the blood.
  • Your treatment team will devise a personalized aftercare plan for you to follow once you complete your initial recovery program.
  • The steepest rise in deaths were related to powder and crack cocaine.
  • Total sleep time during abstinence is reduced in chronic cocaine users [147] but appears to be at its greatest sometime in the early abstinence period (first week of abstinence) in laboratory studies including cocaine self-administration [148].

This paper will also review potential pharmacological agents that modulate sleep. Psychotherapy options, albeit evidence-based and of clear clinical value, will not be discussed in this review as these are addressed elsewhere [15, 110]. As well as the damage that combining alcohol and cocaine does to your wallet, when taken together the two drugs create cocaethylene, a toxic substance that increases the damage done to your body. "Combining the two increases the risk of sudden heart problems," adds Dr Winstock.

Mixing Alcohol And Cocaine

Using cocaine can cause sudden death, whether someone has been a long-term user or only recently begun using it. Assessment, “Treatment of co-occurring alcohol and other drug use disorders,” 2008. T. Jones, “The pharmacology of cocaethylene in humans following cocaine and ethanol administration,” Drug Alcohol Depend., vol. De Wolff, “Effects of concurrent use of alcohol and cocaine,” Addiction, vol. B. Cottler, “Drug use and dependence in cocaine dependent subjects, community-based individuals, and their siblings,” Drug Alcohol Depend., vol. Cognitive Behavioral Therapy (CBT), Contingency Management (CM) and 12 step facilitation have been recommended for those with combined use of cocaine and alcohol.

cocaine and drinking

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