our integrated services

Marketing Strategies

We develop go to marketing strategies that may involve campaigns, ATL and BTL activities, as well as digital media initiatives to maximise ROI.

Content Marketing

Writing copy is a very crucial element of marketing and advertising. We do content creation, writing, curation, as well as placement. Copywriting alongside our strong media relations is reason to why iM360 is leading in Public Relations in East Africa. 

Digital Marketing

In the increasingly digital age, we have online media channels as key strategic elements to increase reach, engagement and sales.

SEO

We optimise your brand to increase the visibility of your services on google. As iM360° is a leading marketing agency in Tanzania and East Africa, we know just which digital keys to use to unlock your brand potential online

Productions

Storytelling has become the talk of town in the world of strategy today. Corporates and organizations in Tanzania are depending on video content, animations, photographs, and music to tell their stories to stakeholders, clients and the public.

Graphic Design

Our team comprises external as well as in-house full-stack graphic designers that are ready to take your brand to an exciting level of creativity and impact.

Analytics
We use tools such as IPSOS, META and others to manage activities and measure the progress of marketing executions to get real-time values and reports for customer engagement with the company or its published content.
Internet of things

Technology is a critical aspect of our operations and management to ensure synergy with client to exceed expectations as well as manage activities seemlessly

PUBLIC RELATIONS

An aspect where most strategies converge, PR means a lot to the clients of iM360°, who intend to connect, educate, and influence their target audience. To unlock brand potential in Tanzania, it is usually best to engage Marketing with Public Relations. 
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WE ARE ALSO THE FIRST AGENCY TO BE PERFORMING COMMUNICATION AUDITS IN EAST AFRICA

Gross vs Net Income: Whats The Difference?

net compared to gross

Sometimes, sales revenue is referred to as income or earnings–as described in the Income section above. After subtracting these, we see you have an operating income of $1.5 million. This figure does not take into account any costs you incurred to produce the sales that generated that revenue. To learn how to calculate your net income based on expenses and allowable deductions, try our calculator. The compensation that employees get to take home depends on a variety of payroll deductions, some of which may be voluntary, whereas others are mandatory. When you have a major change in your life, such as having a baby or becoming the head of a household, you should complete a new W-4.

N26’s bank account can help you manage your salary better each month using the built-in Statistics feature. It automatically categorizes all your transactions and purchases, so you can keep track of your spending habits and see exactly where your money is going. In other words, this ratio reflects how much gross and net profit a company makes per dollar of sales. The Company may have cut down on operating expenses, saved book money on depreciation, or saved real money on borrowing charges and taxation.

Is Net Income or Gross Income Higher?

Gross income appears on income statements, also called profit-and-loss statements. Sales or revenue, also known as the top line, is the first entry on an income statement. Below that is the line for the cost of goods sold, and below that is gross income.

What is net profit vs gross profit?

Net profit reflects the amount of money you are left with after having paid all your allowable business expenses, while gross profit is the amount of money you are left with after deducting the cost of goods sold from revenue. You need to calculate gross profit to arrive at net profit.

Gross and net revenue are both regularly used in ratios and other metrics to indicate a company’s financial strength and performance. Marketplace gives you access to projects at top companies who value independent talent. Build your business by finding projects that meet your needs and creating long-term relationships with clients who can easily re-engage your services. The terms gross and net are used frequently in accounting and finance conversations. The easiest way to know what someone means is to think about what could naturally be deducted from something.

What is an example of a gross amount?

Since it is added to the top of the income statement, it is also referred to as the top line. The easiest way to check your gross salary is by looking at your payslip. Your gross salary will also typically be the salary amount that was stated when you first took on the job. Remember, your gross salary will be different depending on whether you’re a salaried or waged employee.

Gross pay will usually be shown here—this is the higher figure and is often listed at the top of the slip. Next to each of these items, you’ll see an amount of money, which is what will be deducted from your gross salary. Essentially, net income is your gross income minus taxes and other paycheck deductions.

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Gross means the total or whole amount of something, whereas net means what remains from the whole after certain deductions are made. For example, a company with revenues of $10 million and expenses of $8 million reports a gross income of $10 million (the whole) and net income of $2 million (the part that remains after deductions). To calculate gross pay for hourly workers, multiply the hourly rate by the hours worked during a pay period.

The cash that employees get every paycheck is their net pay, which is less than their total salary aka gross income. Employers are required to withhold federal — and sometimes state and local — income taxes from each paycheck. The amount of money withheld as taxes depends upon the withholding rate.

Net income is most useful because it typically represents the true amount of something -- the actual amount of money a business earns. Net revenue, on the other hand, is great for tracking your profitability and provides considerably more insight than simple gross revenue. Without looking at your gross revenue over the same period, you can’t tell whether your business’s net income is changing because of fluctuations in sales or expenses.

Gross income is the total amount you earn and net income is your actual business profit after expenses and allowable deductions are taken out. However, because gross income is used to calculate net income, these terms are easy to confuse. For example, if someone says, “Our company made $30 million last year in our online division.”, you may want to ask them, “Gross or net?

AccountingTools

For example, companies in the retail industry often report net sales as their revenue figure. The merchandise returned by their customers is subtracted from total revenue. Revenue is often referred to as "the top line" number since it is situated at the top of the income statement. Once you have your fixed costs and variable expenses totaled, add the two amounts together to determine how much you’re spending every month.

net compared to gross

Though business owners use net income, select department leads will be more specifically interested in how the actual product manufacturing and sales perform without considering administrative costs. It's important to note that gross profit and net income are just two of the profitability metrics available to determine how well a company is performing. For example, operating profit is a company's profit before interest and taxes are deducted, which is why it's referred to as earnings before interest and taxes (EBIT). Net income is synonymous with a company's profit for the accounting period.

Profit: Gross vs. Net Profit

Bank of America has not been involved in the preparation of the content supplied at unaffiliated sites and does not guarantee or assume any responsibility for their content. When you visit these sites, you are agreeing to all of their terms of use, including their privacy and security policies. At a macro level, the terms gross and net are also used when assessing the financial situation of a country. Deductions can be mandatory or voluntary and calculated either pre-tax or after-tax, depending on the specific requirements. The net amount is the lowest and totally conclusive amount where nothing further is allowed to be subtracted. The good news is that the main difference is just this simple and easy to understand.

  • Gross profit ratio is one metric that provides key insights as to the profitability of your specific products or services.
  • The gross income figure does not always reflect the true profitability of a company because it does not take into consideration the full cost of doing business.
  • Let’s also say that the total cost of employee wages over that period is $25,000, rent and utility expenses totaled $15,000, and supplies and other miscellaneous expenses equaled $5,000.
  • On a salary payslip, the net pay refers to the money an employee is left with after all the required deductions are made (e.g., tax, social security, pension, insurance).
  • Gross profit, operating profit, and net income refer to a company's earnings.
  • The existence of a fiduciary duty does not prevent the rise of potential conflicts of interest.

You’ll use this formula to calculate how much of your business’s gross income is left over after accounting for all of the company’s expenses. Net income is the amount of money a company makes over a period of time after it accounts for all of its expenses incurred over that same period – it’s profit as opposed to revenue. Without calculating net income, a business owner https://www.bookstime.com/articles/gross-vs-net has no way of knowing whether they actually made or lost money over a set period of time, regardless of how much they sold in goods and sales. Essentially, a company’s gross income is equal to its total sales over a set period of time. Gross income or gross profit represents the revenue remaining after the costs of production have been subtracted from revenue.

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