our integrated services

Marketing Strategies

We develop go to marketing strategies that may involve campaigns, ATL and BTL activities, as well as digital media initiatives to maximise ROI.

Content Marketing

Writing copy is a very crucial element of marketing and advertising. We do content creation, writing, curation, as well as placement. Copywriting alongside our strong media relations is reason to why iM360 is leading in Public Relations in East Africa. 

Digital Marketing

In the increasingly digital age, we have online media channels as key strategic elements to increase reach, engagement and sales.

SEO

We optimise your brand to increase the visibility of your services on google. As iM360° is a leading marketing agency in Tanzania and East Africa, we know just which digital keys to use to unlock your brand potential online

Productions

Storytelling has become the talk of town in the world of strategy today. Corporates and organizations in Tanzania are depending on video content, animations, photographs, and music to tell their stories to stakeholders, clients and the public.

Graphic Design

Our team comprises external as well as in-house full-stack graphic designers that are ready to take your brand to an exciting level of creativity and impact.

Analytics
We use tools such as IPSOS, META and others to manage activities and measure the progress of marketing executions to get real-time values and reports for customer engagement with the company or its published content.
Internet of things

Technology is a critical aspect of our operations and management to ensure synergy with client to exceed expectations as well as manage activities seemlessly

PUBLIC RELATIONS

An aspect where most strategies converge, PR means a lot to the clients of iM360°, who intend to connect, educate, and influence their target audience. To unlock brand potential in Tanzania, it is usually best to engage Marketing with Public Relations. 
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WE ARE ALSO THE FIRST AGENCY TO BE PERFORMING COMMUNICATION AUDITS IN EAST AFRICA

Operating and Cash Conversion Cycles Level 1 CFA Exam

operating cycle formula

Your accounts receivable for this element are the average of your beginning and ending receivables. This is the average time to convert inventory into finished goods and sell them. Do note that we have taken the Net Sales figure as not to include Membership revenues which would not be of our concern with inventory and its conversion to cash. However, this was a judgement call and as always if we are not including an item for one company we should be sure to compare apples to apples and make the same adjustment for any other companies we are analyzing. There are several factors in a company's OC, and an operational cycle may assist in identifying a company's financial status.

  • Therefore, we normally calculate the net operating cycle by subtracting the payable days from the operating cycle.
  • A lower CCC indicates that a company has healthy liquidity and is more likely to pay its bills on time.
  • Within an industry, the Operating Cycle and Cash Conversion Cycle can be used to make meaningful comparisons between companies.
  • The operating cycle definition is essentially the average time that it takes for a business to make and sell goods and then receive payment for those goods.
  • The cash conversion cycle (CCC) – also known as the cash cycle – is a metric that measures the length of time it takes for a company to convert its production and sales investments into cash.
  • Operational efficiency also affects finance because it affects things like cash flow and inventory levels.

Then the product is sold via distributors on credit, and after a specific number of days, the amount is collected from the debtors. Days sales of inventory are equal to the average number of days the company takes to sell its stock. Days sales outstanding, on the other hand, is the period in which receivables turned into cash. If your CCC is a low or (better yet) a negative number, that means your working capital is not tied up for long, and your business has greater liquidity. This means that XYZ Co. has a better cash conversion cycle as compared to ABC Co. The main areas of improvement for XYZ Co. are lower inventory days and lower receivables days.

What the Cash Conversion Cycle Can Tell You

His company's OC would begin when he buys various products from suppliers to sell to customers. The OC would not stop until all products were sold and payment was collected from clients. The next phase is inventory turnover, a ratio that shows how frequently a firm sells and replaces its inventory over time. This ratio is typically calculated by dividing total sales by total inventory. Sales − This phase includes the conversion of finished goods into sales and collection of cash. Thus, a better inventory turnover is a positive for the CCC and a company’s overall efficiency.

operating cycle formula

Acquisition of Raw materials and resources − In this phase, the company acquires the raw materials, labor, fuel, power, etc. This means that companies can reduce or eliminate slow-moving or obsolete inventory, which in turn reduces the cost and time needed to dispose of these items. What this means is that investing in operational process improvement can help reduce costs, increase speed, and improve quality, which will likely lead to increased profits at the end of the day. For example, businesses like airlines operate on longer cycles due to their reliance on expensive aircraft and employees who often work around the clock.

CCC = Days Inventory Outstanding (DIO) + Days Sales Outstanding (DSO) – Days Payable Outstanding (DPO)

The conversion cycle calculation helps a business determine how long their cash is tied up before it’s collected from clients and customers. Keeping a close watch on the business’s CCC helps monitor its overall finances as cash flows law firm bookkeeping in and out. If you’re wondering about cash flow vs. profit, the two are not the same thing. While profit is the amount of money left after the business’s expenses have been paid at a specific point of time, cash flow is, well, fluid.

operating cycle formula

This means that it takes ABC Co. 50 days from its initial purchase of inventory to the time this inventory is sold and cash is received for it. To obtain more information whether the cash conversion cycle of ABC Co. is normal, below average or above average, its performance must be compared with other companies within the same industry. By leveraging AI and RPA technology, businesses can streamline the order-to-cash process and gain real-time insights into their collections’ performance. The cash conversion cycle can be a useful metric that tells investors how fast a company converts manufacturing inventory into cash.

What is your current financial priority?

By contrast, Receivables, or cash the company has not received yet, decreases working capital available to the company to finance operations. An operating cycle is a total number of days between inventory being sold and the days to receiving the payable for that inventory. The finished goods conversion period is the average time it takes to sell finished goods. The raw materials conversion period is obtained when raw material inventory is divided by raw material conversion per day. When a manager has to pay its suppliers quickly, it’s known as a pull on liquidity, which is bad for the company. When a manager cannot collect payments quickly enough, it’s known as a drag on liquidity, which is also bad for the company.

operating cycle formula

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