our integrated services

Marketing Strategies

We develop go to marketing strategies that may involve campaigns, ATL and BTL activities, as well as digital media initiatives to maximise ROI.

Content Marketing

Writing copy is a very crucial element of marketing and advertising. We do content creation, writing, curation, as well as placement. Copywriting alongside our strong media relations is reason to why iM360 is leading in Public Relations in East Africa. 

Digital Marketing

In the increasingly digital age, we have online media channels as key strategic elements to increase reach, engagement and sales.

SEO

We optimise your brand to increase the visibility of your services on google. As iM360° is a leading marketing agency in Tanzania and East Africa, we know just which digital keys to use to unlock your brand potential online

Productions

Storytelling has become the talk of town in the world of strategy today. Corporates and organizations in Tanzania are depending on video content, animations, photographs, and music to tell their stories to stakeholders, clients and the public.

Graphic Design

Our team comprises external as well as in-house full-stack graphic designers that are ready to take your brand to an exciting level of creativity and impact.

Analytics
We use tools such as IPSOS, META and others to manage activities and measure the progress of marketing executions to get real-time values and reports for customer engagement with the company or its published content.
Internet of things

Technology is a critical aspect of our operations and management to ensure synergy with client to exceed expectations as well as manage activities seemlessly

PUBLIC RELATIONS

An aspect where most strategies converge, PR means a lot to the clients of iM360°, who intend to connect, educate, and influence their target audience. To unlock brand potential in Tanzania, it is usually best to engage Marketing with Public Relations. 
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WE ARE ALSO THE FIRST AGENCY TO BE PERFORMING COMMUNICATION AUDITS IN EAST AFRICA

Relationships Application MELD Plays Matchmaker into Single Black Elite

Relationships Application MELD Plays Matchmaker into Single Black Elite

The brand new dating software MELD, tailored specifically for solitary black professionals, was developed by the Raissa Tona and you may Wale Ayeni during their big date during the Dartmouth College's Put College out-of Company. Because the an earlier black colored elite group me, I happened to be first fascinated at chance to assistance my personal colleagues, and you will probably affect you can easily suitors whom We express appeal which have. MELD now offers a safe place having people in brand new black colored neighborhood to get to know each other. For the conventional dating sites, Black individuals are will forgotten and seen as undesirable because of the almost every other races; aside from that black colored benefits are usually labeled given that “bougie” otherwise “unapproachable” because of the our own. Hence, my personal destination to help you MELD try mostly according to the rescue out of not having are less of me personally to attract a pal.

Whenever setting up a visibility, MELD prompts the pages to produce a free account using Fb and LinkedIn. This may check uncommon, however, MELD cannot share any Twitter otherwise LinkedIn suggestions which have daters, putting some accounts entirely getting credibility aim. The requirement out of a myspace and you will LinkedIn account excludes one and you can the that simply don't play with social media, and you will signifies that whoever has this type of levels be more legitimate. Even though Myspace and you may Linkedin profiles do not make certain dependability, it can incorporate some security.

MELD aims to add younger, winning black individuals an effective way to affect other younger, effective black colored some body, as possible often be hard for committed men and women to pick love

Up on seeking possible connectivity, We seen all the guys wear serves within their reputation images. I thought this was interesting: the fresh new males off MELD need to reveal their elite group condition, earnestly functioning resistant to the “thug” stereotype neighborhood will metropolises towards the black men.

Therefore, the new limitations of your own web site make hook up-ups or other everyday circumstances, more inclined than simply overall relationships

The thing i don't such as is that the hobbies and you will dreams of daters is absent regarding webpages completely, limiting the sporadic swiper so you're able to visual appeals and occupations titles. MELD's omission out of identity and you may records pointers out of users' users undermines the new development of the web based matchmaking experience.

Inspite of the premises of being a patio Vorkuta women hot towards the white-collar black colored dater, prospects search quite similar after a couple of swipes. A few of the male people are are nearly also similar, providing virtually no variety to help you a black colored lady professional's trip for love. All the prospects will be the grown sort of males our moms and dads informed all of us would make “a beneficial boyfriends/husbands” and you can had been “those to watch.” While this yes will not cause them to crappy selection, it is a little unsatisfying to only find one type of seafood on sea.

I additionally didn't particularly MELD's apparent omission out-of a testing techniques. Upon first logging for the webpages, I became given the new character away from a light man. While you are my rage was not stimulated out of his whiteness, they performed stem from brand new dissonance his visibility composed, given the items. And work out count tough, that it suitor printed a picture of themselves for the African garb. This image not just mimicked the newest community the guy invaded, however, dismantled one conflict from distress of your own web site's motives.

The decision to get a hold of like online subjects a single on boundaries from a webpage creator's creative imagination. I applaud Tona and you will Ayeni's because of their creativity whose goal is in order to connect Black colored benefits and you can remind black colored like. However, given that a person of application, the action falls small because of the its reliance on facial skin-level connections centered on pictures and you can business titles-nothing of which consult with who just one is really. For this reason, MELD wasn't a match for me personally.

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