our integrated services

Marketing Strategies

We develop go to marketing strategies that may involve campaigns, ATL and BTL activities, as well as digital media initiatives to maximise ROI.

Content Marketing

Writing copy is a very crucial element of marketing and advertising. We do content creation, writing, curation, as well as placement. Copywriting alongside our strong media relations is reason to why iM360 is leading in Public Relations in East Africa. 

Digital Marketing

In the increasingly digital age, we have online media channels as key strategic elements to increase reach, engagement and sales.

SEO

We optimise your brand to increase the visibility of your services on google. As iM360° is a leading marketing agency in Tanzania and East Africa, we know just which digital keys to use to unlock your brand potential online

Productions

Storytelling has become the talk of town in the world of strategy today. Corporates and organizations in Tanzania are depending on video content, animations, photographs, and music to tell their stories to stakeholders, clients and the public.

Graphic Design

Our team comprises external as well as in-house full-stack graphic designers that are ready to take your brand to an exciting level of creativity and impact.

Analytics
We use tools such as IPSOS, META and others to manage activities and measure the progress of marketing executions to get real-time values and reports for customer engagement with the company or its published content.
Internet of things

Technology is a critical aspect of our operations and management to ensure synergy with client to exceed expectations as well as manage activities seemlessly

PUBLIC RELATIONS

An aspect where most strategies converge, PR means a lot to the clients of iM360°, who intend to connect, educate, and influence their target audience. To unlock brand potential in Tanzania, it is usually best to engage Marketing with Public Relations. 
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WE ARE ALSO THE FIRST AGENCY TO BE PERFORMING COMMUNICATION AUDITS IN EAST AFRICA

The art of Escape during the “New Lady of Uruguay”

The art of Escape during the “New Lady of Uruguay”

In the possession of away from an author shorter skilled in the nuanced storytelling, New Woman out-of Uruguay has been a tired tale off a man in the middle of a middle-life drama, added astray and finally produced a trick by the their baser intuition. The result is a delicate meditation toward interest while the fragility of the human cardiovascular system, translated elegantly because of the People Booker Internationally champ Jennifer Croft.

In their latest unique, renowned Argentinian copywriter and poet Pedro Mairal work from familiar trope of bungling men sexual want to reflect far more philosophically for the the nature away from intimate dating, together with ways in which we can therefore perniciously beat the individualism in the associations we function

Remorsefully and with a devastating frankness, narrator Lucas Pereyra, an excellent 40-something journalist, confesses to his today-estranged partner Catalina brand new events you to definitely unfolded during twenty four hours 12 months ago, when he travelled using their house in the Buenos Aires in order to Montevideo towards an essential errand. The master plan, perhaps not without risk, would be to recreate fifteen thousand bucks Lucas had gained because the an upfront to your his history publication. Picking the bucks upwards in Uruguay after which buying and selling they in the Buenos Aires “at the unofficial rate of exchange,” would mean a reduced amount of the bucks was missing so you can taxes. And Lucas badly demands the cash. He's out of work and you can drowning in financial trouble, in the middle of a crumbling domestic, and you can feeling depressed and beholden to help you Catalina who has been economically help their loved ones out of about three. Money carry out offer versatility and you will solitude to own Lucas, the opportunity to “opening up-and keeps a little time to write or perhaps imagine I became writing.”

Lucas and you may Catalina's economic struggles are merely part of a much larger disease, however, one which provides that which you to do with Lucas's doubts on fatherhood, his suspicion off Catalina's unfaithfulness, along with his encroaching feeling of loss of mind within his relationships:

Same put, exact same practices, same diet plan, simultaneous sex lives, identical stimuli, mutual temperatures, income, concerns, bonuses, guides, plans

“It terrifies myself just how lovers end up being conjoined: same opinions, exact same standard of drunkenness, since if man and you may partner shared one to bloodstream. There needs to be a substance leveling that happens after many years of maintaining that ongoing choreography. ..What kind of one or two-went beast will get written like that? You have made symmetrical together with your spouse, metabolisms coordinate, you jobs while the mirror photos; a digital getting having one band of wants. Additionally the children are indeed there so you're able to present-link one to incorporate and slap an eternal bow involved. The theory was pure suffocation.”

It is contained in this attitude you to definitely Lucas journey to Montevideo not just to access their money, but also to generally meet to own an additional big date a woman entitled Guerra, just who he'd a fleeting yet romantic come across with within an effective literary festival a few months earlier in the day. Guerra, appropriately entitled once the Lucas later acknowledges he wanted a combat that have Catalina, was young and beautiful, and you may Lucas is actually flattered from the their particular interest in him. Hardly any try shown in regards to the mysterious Guerra in the tale as Lucas doesn't actually know their unique outside the fantasy type you to the guy understands he has concocted in his mind: “Whenever i spotted you today it was nearly shocking. Immediately after contemplating your really it absolutely was for example I'd devised your, into the myself.” The guy understands this lady has an elaborate relationship with good boyfriend, but it does maybe not avoid him of and make repeated and you will away from-getting services to bed together with her, all of these is defeated during the a variety of tragicomedy regarding problems. Lucas isn't any gentleman, but somehow Mairal nevertheless manages to endear your in all away from his faulty humanness to your viewer. Possibly simply because Lucas is all as well aware of only exactly how damaged he could be.

In the desperation to own getting away from the latest suffocation off their midlife lifestyle, Lucas opens up themselves to risk in the Montevideo. The guy implicitly trusts Guerra, a virtual complete stranger, and you may tends to make multiple foolish decisions that inside retrospect the guy understands given that such as for instance. Just what eventually happens to Lucas first seems disastrous, along with his awkward go back to Buenos Aires reveals that his dalliance which have Guerra is actually from the 1st time he's duped into Catalina. Yet it is regarding near over depletion off his lifestyle – fueled partly because of the a key you to his wife has been keeping – he looks like selecting just what he didn't see the guy requisite: a simpler lives. “If hottest women in Grand Prairie, TX in USA you're unable to handle lifetime,” according to him, “are a beneficial lifelet. That which you got as well challenging for my situation. One lifetime we had authored together with her, Cata – it absolutely was too large personally.”

The Lady of Uruguay demands the notion you to definitely happiness is to try to be found in others. Unable to maintain old-fashioned bonds one to demand limits on the individual independence just creates spite and you may bitterness. “I was raised in this notion of friends,” Lucas admits, “one wound up completing united states which have anguish whenever we watched the newest splits inside.” Fundamentally, so it serious book actually leaves you into the feeling when they involves our intimate relationship, “there needs to be another way.”

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