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Marketing Strategies

We develop go to marketing strategies that may involve campaigns, ATL and BTL activities, as well as digital media initiatives to maximise ROI.

Content Marketing

Writing copy is a very crucial element of marketing and advertising. We do content creation, writing, curation, as well as placement. Copywriting alongside our strong media relations is reason to why iM360 is leading in Public Relations in East Africa. 

Digital Marketing

In the increasingly digital age, we have online media channels as key strategic elements to increase reach, engagement and sales.

SEO

We optimise your brand to increase the visibility of your services on google. As iM360° is a leading marketing agency in Tanzania and East Africa, we know just which digital keys to use to unlock your brand potential online

Productions

Storytelling has become the talk of town in the world of strategy today. Corporates and organizations in Tanzania are depending on video content, animations, photographs, and music to tell their stories to stakeholders, clients and the public.

Graphic Design

Our team comprises external as well as in-house full-stack graphic designers that are ready to take your brand to an exciting level of creativity and impact.

Analytics
We use tools such as IPSOS, META and others to manage activities and measure the progress of marketing executions to get real-time values and reports for customer engagement with the company or its published content.
Internet of things

Technology is a critical aspect of our operations and management to ensure synergy with client to exceed expectations as well as manage activities seemlessly

PUBLIC RELATIONS

An aspect where most strategies converge, PR means a lot to the clients of iM360°, who intend to connect, educate, and influence their target audience. To unlock brand potential in Tanzania, it is usually best to engage Marketing with Public Relations. 
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WE ARE ALSO THE FIRST AGENCY TO BE PERFORMING COMMUNICATION AUDITS IN EAST AFRICA

What is the Relative Strength Index RSI indicator? Set Help Center

relative strength index definition

Traders can watch for divergences in price and RSI to discover price action that doesn’t match momentum, which typically suggests that a trend is about to fail and reverse. The technical analysis definition is a trading tool and method of analysing financial... The RSI shows a potential buy signal when the RSI crosses and moves above the oversold line (30). The RSI shows a potential sell signal when the RSI crosses below the overbought line (70). A variation called Cutler's RSI is based on a simple moving average of U and D,[7] instead of the exponential average above.

What is relative strength vs absolute strength?

Absolute strength refers to the total amount of weight lifted, while relative strength compares an individual's lifting capacity to their body weight.

Can toggle the visibility of the RSI-based MA as well as the visibility of a price line showing the actual current MA value. Can toggle the visibility of the RSI as well as the visibility of a price line showing the actual current price of the RSI. Determines the type of Moving Average that is applied to the RSI calculation.

Sell Signal When RSI Reaches Over 70

As such, traders should use the RSI in conjunction with other technical indicators to minimize these limitations and enhance their market analysis. MACD stands for moving average convergence divergence and it is a measure of the strength of a stock's price movements. It does this by comparing the divergence of two EMAs, or exponential moving averages, one a 12-period, and one a 26-period. Traders can then compare the scope of recent price changes with the scope of those that took place earlier.

Keep in mind that trading with margin may be subject to taxation. With the Relative Strength Index fully explained, you are already well on your way to becoming a day trader. On PrimeXBT, learning to day trade assets like crypto, forex, commodities, and more can be simple, safe, and effective.

RSI in Combination with Other Indicators

Short or longer timeframes are used for alternately shorter or longer outlooks. High and low levels—80 and 20, or 90 and 10—occur less frequently but indicate stronger momentum. The relative strength index (RSI) measures the price momentum of a stock or other security. The basic idea behind the RSI is to measure how quickly traders are bidding the price of the security up or down. True reversal signals are rare and can be difficult to separate from false alarms.

RSI is an imperfect indicator and best used in partnership with other tools. Still, there is no guarantee it will lead you in the right direction, and trading is an inherently risky practice. On the other hand, oversold defines a period with a substantial and consistent downward move in price over time without much pullback. The term refers to a condition where a security has traded well below its typical value metrics and has the potential for a price bounce.

Determining the Trend using RSI

When the stock (or any financial instrument) price is rising but the RSI oscillator is falling, it indicates that a reversion drop is impending. When a stock price is falling while RSI is rising, it indicates a reversion bounce is impending. This is best used when new highs or lows are being made in the underlying stock and RSI is at or beyond the 70/30 overbought/oversold bands to generate a more robust reversion/reversal. However, when a stock is in an uptrend or a downtrend, these levels might not be as reliable because of the buying or selling driving this current trend.

relative strength index definition

A bearish divergence occurs when the RSI creates an overbought reading followed by a lower high that appears with higher highs on the price. Once there are 14 periods relative strength index definition of data available, the second calculation can be done. Its purpose is to smooth the results so that the RSI only nears 100 or zero in a strongly trending market.

How to read an RSI chart

Generally, when a stock has an RSI reading above 70, it is considered to be overbought and perhaps due for a retreat from recent highs. On the other hand, a reading below 30 suggests the stock may be oversold and could be ready https://www.bigshotrading.info/blog/what-is-correlation-and-correlation-types/ to move higher. As you can see in this example, when the RSI moves near 70, the price tends to weaken afterward. Now, it’s important to note that these 70 and 30 readings work best when a stock is neutral, as shown here.

  • RSI is calculated based on average price gain and average price loss, typically in a 14-day window.
  • If the security is caught in a significant downtrend, then it might continue trading at an oversold level for quite some time.
  • Trend lines and moving averages are helpful technical tools to include when using the RSI in this way.
  • In other words, bearish divergences are more likely to form in uptrends.
  • RSI measures how much a stock has gained on its up days relative to how much it’s lost on its down days, over a default of 14 trading periods.
  • According to a traditional relative strength index meaning, all values above 70 may indicate that an asset is being overbought and may be ready for a trend reversal or pullback.

During an uptrend, the RSI tends to stay above 30 and should frequently hit 70. During a downtrend, it is rare to see the RSI exceed 70, and the indicator frequently hits 30 or drops under this threshold. These guidelines can help determine trend strength and spot potential reversals. In addition to Wilder's original theories of RSI interpretation, Andrew Cardwell has developed several new interpretations of RSI to help determine and confirm trend. First, Cardwell noticed that uptrends generally traded between RSI 40 and 80, while downtrends usually traded between RSI 60 and 20.

As already mentioned, RSI is also important for traders trying to identify potential trend reversals and support and resistance levels. This helps traders perform a more comprehensive technical analysis. RSI is applied in determining whether the market is exhibiting either a bearish or bullish divergence. The RSI is an important technical analysis methodology and one that many traders will use as part of their trading strategy. It is a versatile technical analysis tool and is most effective when combined with another method. For example, it can be used in conjunction with Bollinger Bands to determine if a security is stretched too far.

  • This scan reveals stocks that are in an uptrend with oversold RSI.
  • The RSI matters because it can help traders understand if that momentum is waning, or if the momentum is strong enough to carry the price of an asset even higher or lower.
  • Traders who see indications that a security is overbought may expect a price correction or trend reversal.
  • The RSI was designed to indicate whether a security is overbought or oversold in relation to recent price levels.
  • When either number reaches an extreme, the higher the likelihood that the momentum may soon reverse in the other direction.
  • By emphasizing price action, the concept of positive and negative reversals challenges our thinking toward momentum oscillators.

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